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Sales · Free · No sign-up
Return on ad spend
Compare attributed revenue with advertising spend.
Try your numbers
Currency selection changes the display, not the amounts. Use one currency throughout unless you are using the conversion tool.
Your result
How this works
Compare attributed revenue with advertising spend.
Formula
ROAS = attributed revenue ÷ ad spend.
Assumptions and limits
ROAS measures revenue, not profit. Attribution does not prove incremental sales.
Worked example
Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.