Small Business ToolsFOR DUMMIES · PLAIN & SIMPLE
← All tools

Sales · Free · No sign-up

Campaign profit estimate

Allow for product contribution and ad costs in a campaign.

Try your numbers

Use the selected currency.
Enter percent values.
Use the selected currency.
Use the selected currency.

Currency selection changes the display, not the amounts. Use one currency throughout unless you are using the conversion tool.

Your result

How this works

Allow for product contribution and ad costs in a campaign.

Formula

Campaign profit = revenue × contribution margin − ads − other campaign costs.

Assumptions and limits

Contribution margin should already include variable fulfilment costs. Excludes ongoing fixed overhead.

Worked example

Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.