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Sales conversion rate
See what percentage of leads become customers.
Try your numbers
Currency selection changes the display, not the amounts. Use one currency throughout unless you are using the conversion tool.
Your result
How this works
See what percentage of leads become customers.
Formula
Conversion rate = customers ÷ leads × 100.
Assumptions and limits
Count customers from the same lead group and period.
Worked example
Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.