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Customer contribution value
Estimate contribution over an assumed customer relationship.
Try your numbers
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Your result
How this works
Estimate contribution over an assumed customer relationship.
Formula
Contribution = order value × annual orders × years × margin − acquisition cost.
Assumptions and limits
A simplified scenario. No discounting, churn schedule or servicing costs beyond the entered margin.
Worked example
Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.