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Sales · Free · No sign-up
Customer acquisition cost
Estimate marketing and sales cost per new customer.
Try your numbers
Currency selection changes the display, not the amounts. Use one currency throughout unless you are using the conversion tool.
Your result
How this works
Estimate marketing and sales cost per new customer.
Formula
Acquisition cost = acquisition spend ÷ new customers.
Assumptions and limits
Include relevant staff and sales costs if you want a full cost. Attribution can be uncertain.
Worked example
Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.