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Wholesale pricing

Check a bulk price and the retailer’s possible margin.

Try your numbers

Use the selected currency.
Enter percent values.
Use the selected currency.

Currency selection changes the display, not the amounts. Use one currency throughout unless you are using the conversion tool.

Your result

How this works

Check a bulk price and the retailer’s possible margin.

Formula

Wholesale price = unit cost × (1 + markup). Retail margin = (retail − wholesale) ÷ retail.

Assumptions and limits

A retail price of zero has no defined margin. Discounts and taxes are excluded.

Worked example

Replace the example with your own figures, then compare scenarios. Include all relevant costs and use records from matching periods.